The Importance of Protecting Your Niche

When you have that much success though, I mean, and you've seen that kind of come out in ways that you haven't expected from a business perspective. Has that ever appealed to you where you thought, hey, if this has worked from my niche, can I expand to a more general audience? Or is it the opposite where because it's worked so well, you kind of feel like, you know what? I kind of want to cater to the people who have made me what I am. So I think you could do either way, but I think that I would want to be very careful, right, to protect, to insulate that niche.