
S04.EP12 - Distinctiveness, Differentiation, and Brand Growth with Jenni Romaniuk
JUST Branding
00:00
The Importance of Distinctive Brand Assets
This chapter discusses the concept of distinctiveness in branding and its importance for a brand's success. The speakers emphasize that in cluttered marketplaces, brands need to stand out and be easily recognized by consumers. They highlight the role of distinctive assets, such as colors, shapes, words, and images, in creating brand recognition and competitive advantage.
Transcript
Play full episode