The Story of a White Woman - Sara Avarez

Sarah avarez is the founder of outl media, a detroit base service, journalism orgue. When she was an inturn at michigan public radio, and at news meetings, she would hear about somebody called mary. And i didn't know what that meant. She was a composite listener, a middle aged, well educated white woman. Just that was enough for me to just be shocked that that was the target news consumer. It's about where your feedback loop is and where you'regoing to orient your back loo.