"The Illusion of Choice: 16 ½ psychological biases that influence what we buy" - Richard Shotton
Sweathead, A Strategy Podcast
Introduction
Richard Schotten's new book is called The Illusion of Choice, 16 and a half psychological biases that influence what we buy. He talks about how to expose this to four and a half Psychological Bias in your life. In the first part we talked about his journey really over the past five years having published the Choice Factory and set up his consulting firm Astro 10. What it means to shift from working in an agency to establishing more of an independent business life.
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