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17min chapter
Microsoft Volume II
Acquired
Microsoft's Struggles with Programmatic Advertising and Search Market Share in the Mid-2000s
This chapter delves into Microsoft's challenges with programmatic advertising technology, their attempts to gain search market share, and the state of Internet Explorer in the mid-2000s. It discusses Microsoft's failed acquisition of a company, their internal search efforts, the importance of the browser as a gateway to search engines, and the rise of competitors like Firefox and Google Chrome.
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Discover
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