Trip Wire, What's It All About?

Trip wire is something so cheap that people feel comfortable buying it, even if they don't know you yet. You only do this after you've implemented all the other steps. So when someone lops in for the lead magnet, they go to the sales page. And then you give a big discount on it, let's say 50, 60 % off. About ten percent of people will buy something at that stage, if you do it right.

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