How 22,000 were persuaded to clean sewage
Nudge
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Impact of Text Formatting on Attention and Compliance
The chapter explores the effects of bolding and underlining instructions on reader attention and compliance, revealing that while such formatting increases focus on highlighted content, it also leads to a skip-over tendency. It discusses Todd's 2021 studies on text formatting, the significance of the messenger in message perception, and the efficacy of printed materials compared to digital communications for time-consuming actions.
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