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Mathew Passy - THE Podcast Consultant

The Business Brew

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The Importance of Podcasting

The average listener on YouTube does not stay around for very long where Spotify and Apple, I mean, it's a committed listener base. A lot of podcast consumption is done in conjunction with something else. So if you're putting on a 90 minute video, right, you're basically asking people to watch a movie to consume your episodes. Like, do you really think people are grabbing popcorn, sitting down and watching you chat? This isn't worth that kind of consumption.

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