2min chapter

Let's Learn Everything! cover image

23: Plastic's Past, Imperfect Pitch, and the Dumb History of Generation Naming

Let's Learn Everything!

CHAPTER

Generational Analysis Can Be a Good Tool for Understanding Demographic Trends

Pew Research has responded to an open letter criticising the use of generational labels in advertising and media. Tom Charity: Pew will never stop working on these labels because it is what they're no for. "I think Pew rightly has pointed out that individuals age is one of the most common predictors of differences in attitudes"

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