This chapter explores the vital role of tying business projects to direct value through well-crafted hypotheses, emphasizing the need for expected outcomes and ROI calculations to drive significant business impact decisions.
This is business writing like you’ve never seen it before.
Sam Corcos is the founder of a $300 million company called Levels. He’s built a culture of intellectual rigor by hiring excellent writers and giving them time to think on paper. But don’t get it twisted — a successful “writing-first work culture” is far more than grammatically correct Slack messages and the occasional memo.
“95% of people would not be happy working in the culture that we’ve built. And the 5% who would be have been looking for this their entire lives.” – Sam
In this episode, we go deep (and I mean, deep) into what makes business writing work. Sam reveals how to use writing to:
Create strategic memos
Solve specific problems
Make better decisions
And work twice as fast.
If you’re interested in learning how to use writing to scale businesses, this one’s for you.