Empowering Players and Seizing Opportunities in the WNBA

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The chapter explores the WNBA commissioner's proactive approach to managing crises and empowering players amidst challenges like Brittany Griner's situation in Russia and the impact of college NIL deals. It delves into the potential for increased earning opportunities through endorsements for athletes, highlighting the marketability of WNBA players to brands targeting the female consumer demographic. The discussion also touches on the commissioner's transition from a corporate background to leading a sports league, emphasizing the lessons learned from past crises and the continuous drive for progress within the WNBA.

We’ve reached a radical inflection point in the growth of women’s sports, particularly the WNBA. As college stars like Caitlin Clark and Angel Reese enter the league, fans are clamoring for tickets and on social media, generating unprecedented excitement and business potential. WNBA Commissioner Cathy Engelbert joins Rapid Response host Bob Safian to share how she plans to capitalize on this newfound buzz, and how NIL deals have transformed the business of sports for players and owners alike. Plus, Engelbert peels back the curtain on how she led the league through the Brittney Griner crisis and the tumult of COVID.

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