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Empowering Players and Seizing Opportunities in the WNBA
The chapter explores the WNBA commissioner's proactive approach to managing crises and empowering players amidst challenges like Brittany Griner's situation in Russia and the impact of college NIL deals. It delves into the potential for increased earning opportunities through endorsements for athletes, highlighting the marketability of WNBA players to brands targeting the female consumer demographic. The discussion also touches on the commissioner's transition from a corporate background to leading a sports league, emphasizing the lessons learned from past crises and the continuous drive for progress within the WNBA.