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How Stitch Fix Got Started with Founder Katrina Lake

Yap City

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Are You a Stylist?

"I just love how experimental this phase is and I want everyone listening to think about that like it's not going to be perfect," she says. "The math behind what we do is extraordinarily hard, but there was so much positive customer feedback ... even with it being totally imperfect" The company has raised more than $100 million in venture capital since launching four years ago.

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