5min chapter

The Art of Manliness cover image

Thick Desires, Political Atheism, and Living an Anti-Mimetic Life

The Art of Manliness

CHAPTER

Memetic Desire: A Theory of Why We Want the Things We Want

We had Brett on the podcast a few years ago to talk about your book Wanting. It introduces readers to a theory of why we want the things we want. And this theory is called memetic desire, and it's at the root of human culture. We choose sometimes what to pay attention to based on what other people are paying attention to as well.

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