Powering cars with solar energy with Steve Fambro of Aptera Motors
How I Built This with Guy Raz
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The Rise and Fall of Aptera
This chapter explores the journey of Aptera, focusing on its electric vehicle prototype reveal at a 2007 TED conference that sparked customer interest and investments. It chronicles the challenges faced by the original founders, including leadership changes, funding obstacles, and the eventual shutdown of the company in 2011. Additionally, it reflects on their emotional journey and the resurgence of the brand in 2019, emphasizing strategic innovations to compete in the electric vehicle market.
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