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Why 'Best Practices' Aren't Practical (w/ Udi Ledergor)

B2B Growth

00:00

Gong Advertising in the Super Bowl

Gong's superbale ad is one of the most watched ads in history. The company has been trying to create a superble category for more than two years. Gong CEO says he was inspired by other companies who have done it, and that they get great results from doing crazy things.

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