In this episode of Culture and Code, Rei and Tara discuss the recent popularity of fictional characters like K-Pop Demon Hunters and Labubu and what we can learn about relatability and escapism.

They explore the concept of escapism and its appeal through multidimensionality and contradiction, making these characters relatable. The conversation delves into the unexpected success of K-Pop Demon Hunters on Netflix, the strategic missteps by Sony, and how modern brands could leverage multidimensionality in their narratives.

Key Takeaways

Sony’s misstep and Netflix’s luck

Sony’s $100M misstep and Netflix’s $20M investment
Kpop Demon Hunters to become the No.1 hit of all time for Netflix
Netflix wins with experimentation, not bets

Multidimensionality of Characters

Contradictions make characters relatable
Emotional depth appeals across ages

Escapism vs. Relatability

Fantasy works best when grounded in truth
Audiences crave layered, imperfect personas
Tension drives authenticity and interest
AI will reshape how stories are tested and scaled

Resources Mentioned

Kpop Demon Hunters (Netflix)
Labubu (Pop Mart)
Why escapism is the new marketing currency (Vogue Business)

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About the Hosts

Rei Inamoto

Creative entrepreneur and founding partner of I&CO, a global innovation firm with offices in New York, Tokyo, and Singapore.

Rei's LinkedIn
Newsletter "The Intersection"
Rei's global innovation firm I&CO

Tara Tan

Managing partner of Strange Ventures, an early-stage firm investing in the future of computing.

Tara's LinkedIn
Newsletter "The Strange Review"
Tara's VC firm Strange Ventures

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Culture and Code is a podcast about the biggest shifts in tech, business, and culture—before they go mainstream. New episodes on every Tuesday.

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