2min chapter

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445 | Fundamental Truths of Investing | Brian Feroldi

ChooseFI

CHAPTER

The Importance of Awareness in Investing

Losing money hurts about three times more than making money feels good. Humans have dozens of innate biases built into them, including loss aversion bias. We are just programmed to feel the pain of loss far more than we areProgrammed to feeling the pain of gains as people.

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