Will Covid-19 Kill Experiential Retail? Not So Fast | Retail Reborn Episode 4
The Business of Fashion Podcast
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The Evolution of Experiential Retail
Exploring the impact of the pandemic on experiential retail, this chapter features insights from a co-founder of Neighborhood Goods, emphasizing the importance of memorable experiences over gimmicks. It discusses the shift towards direct-to-consumer sales and the collaborative relationship between brands and experiential retail spaces, using examples like Story and Camp to illustrate innovative approaches in the industry.
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Transcript
