Most lipsticks on the market at that time looked artificial, smelled bad and had a texture that was either greasy or dry. You mixed commonly used colors with mat bage color to create prettier, more wearable shades of lipstick. Caroline besett kennedy was the inspiration for a great red. Ricky loren inspired a pale pink. Adrian vidadini was the inspirations for bage. Telisa sodo, for reason.
Bobbi Brown had a revolutionary idea: to create a natural-look makeup line that would make people feel like the best version of themselves. She launched it from her home to overnight success, and today is back with her blockbuster clean DTC brand, Jones Road.