4min chapter

The Marketing Millennials cover image

How to Write Personalized Emails, with Morgan Ingram

The Marketing Millennials

CHAPTER

How to Write a Killer Subject Line

The subject line that has the highest open rates are subject lines that have three words. This is actually the most important part of the email, even sometimes more important than the subject line to be very transparent. Don't say hope you're doing great because most emails start that way and it's very easy for people to delete it.

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