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Fighting For Peace | The Pascal Najadi Series | Episode 1 (WiM223)
The "What is Money?" Show
Is There a Market for You?
When the war was over, Merrill Lynch flew to Zagreb and it was empty. It was just full of United Nations, white tanks, white planes, white tents. Nobody knew that Croatia was safe. They still had in their heads the pictures of destruction and war. So we had to make a marketing campaign. At that time, we had no Zoom meetings. You had to go in person to every investor. We launched 300 million US dollar bond issue for seven years out of London after this huge trip around the world. And it was a big success for everybody.
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