F45: The Aussie Fitness Franchise Phenomenon Taking Over the World with Luke Armstrong: An EOFire Classic from 2019
Entrepreneurs on Fire
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How to Scale to Over 1,800 Franchises in Six Years?
Luke: I think it's incredibly potent when you can empower people to facilitate life change. For a lot of our franchisees, this is a solution that enables them to combine their love of working out and their love of socializing with also with business. We ensure that every studio is very active on social media across multiple social media channels. That's how we've been able to scale in a manner that's quite capital efficient," he says.
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