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Why SaaS Companies/ CEOs Need to Figure Out Owned Media

The SaaS Revolution Show

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Is Third Party Cookies Going Away?

Third party cookies will go away in 2024. This is a great thing for consumers, but it presents a big problem for marketers. We think about retargeting, display ad network retTargeting. That budget is now at stake to sort of reclaim and find another way to drive traffic. And so I would bucket that under the Content Distribution Use case of third party cookies.

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