Making GTM Successful
M&A Science
00:00
Having Someone Accountable for the Life Cycle of a Transaction
I feel a lot of companies i talk to, they struggle with this. Particularly. They struggled where were just close the steel, let's figure it out and buld this plan and try doing it. You've got to be able to understand the targets business from evil before they became part of you. For me, i use by free transaction time as a way to capture learnings from the way they sell,. How do they deliver? And then possibly identify potential challenges that i will see during integlation.
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