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#44: How to Write and Deliver a Captivating Speech

Marketing Made Simple

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Creating a Story Brand Framework That Delivers Value

Keenot's story brand framework is based on the idea of ramping up a problem and then delivering its solution. The key to getting an audience hooked, Keenan says, is making it worse than what they are already facing. "So many companies waste millions of dollars every year on marketing that doesn't work," Keenan says.

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