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Effective Strategies to Be More Persuasive &The Surprising Power of Being Nice

Something You Should Know

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The Power of Charisma and Persuasion

This chapter explores the dynamics of charisma and persuasion, emphasizing the importance of understanding human psychology and biases like the halo effect. It highlights how perception and self-presentation influence judgments of competence and trustworthiness, empowering individuals to enhance their persuasive abilities.

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