Cognitive control is the ability to stay on task to achieve a desired outcome or some sort of a goal, right? Whether that's a short term or a goal term. In layman's terms, it's a bit of a mishmash of self control, self regulation discipline, those sorts of things. And as you say, there's there's important implications for achieving goals around weight. People who are obese have got lower levels of cognitive or self control. But exercise seems to enhance it and we can come back to that a little bit.

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