Capitalist Christianity: A History of Evangelicalism + Big Business
Straight White American Jesus
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Is There a Christian Left?
The mega church is as much a product of business principles as anything else. The churches have to look at their market, you know, who are they serving and what do people want? And so they try to find what the need is in their market and they try to fill it just like any business does. They really go for the people that maybe they were a Christian, but fell away or never went to a church. That's their target audience.
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