C2E10 - Articulating your consultancy's point of view; designing its signature method
unbillable hours - a podcast about better professional services marketing
00:00
Crafting a Consultancy Perspective
This chapter explores the process of defining a consultancy's point of view by understanding client pain points and addressing industry misconceptions. It emphasizes the importance of framing diagnostic statements and grounding perspectives in real client experiences to effectively identify and address underlying issues.
Play episode from 03:11
Transcript
