Evolving from Specialist to Manager in Marketing Consulting

This chapter explores the speaker's transition from a focus on Facebook ads to a more comprehensive understanding of digital marketing consulting. They discuss the value of building a specialized team and share strategies for effective partnership and talent management.

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#421 What if scaling your business didn’t require a marketing degree — just the right systems and mindset? In this episode, host Brien Gearin chats with Phil Risher, founder of Phlash Consulting, about how he built a multi-million dollar consulting company from the ground up — without a traditional marketing background. Phil shares his unconventional journey from working at Enterprise Rent-A-Car to living in a school bus, to eventually helping home service businesses scale fast with a unique blend of consulting, content marketing, and strategic partnerships. You'll hear how he transitioned from solopreneur to building a high-performance team, productized his services, and structured his business to run without him in the day-to-day. If you're a service-based entrepreneur looking to grow and systematize your business, this episode is packed with practical strategies and inspiration!

What we discuss with Phil:

+ From school bus living to CEO

+ Scaling home service businesses

+ Productizing a service business

+ Hiring without agency experience

+ Building referral partnerships

+ Managing consultants with performance pay

+ Leveraging CRMs like Jobber

+ Tracking return on ad spend

+ Growing through content marketing

+ Structuring a business for time freedom

Thank you, Phil!