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Namita Thapar on Shark Tank, Family Businesses and Brand Building | Figuring Out Episode 69

Raj Shamani's Figuring Out

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Brand Building - Should We Invest or Should We Just Focus on Performance?

Amishak Lotha started his career at MQO as the chief financial officer. He now leads Curo's India business, which he says is one of its biggest growth areas. Amishak talks about how to focus on building a brand rather than just launching new products. How do you deal with collaboration and competition? And what are your top four priorities for 2014?

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