"I feel like I've figured out from reading the research on ultra processed food in particular that it is addictive," he says. "The companies that make and distribute those foods are really, really, really good at providing us with incredibly delicious things" The share of calories consumed that are made up of ultra processed foods is very high - 60%.
Is your favorite treat changing your brain? Why do so many snacks melt in your mouth? And why can’t Stephen replicate his favorite salad dressing?
Take the Seven Deadly Sins survey: freakonomics.com/nsq-sins/