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12min chapter
927. News: WhatsApp Pay fully rolls out in India and fintechs are spending more on ads than ever before
Fintech Insider Podcast by 11:FS
Fintech Advertising Surge
This chapter examines the significant rise in advertising expenditures by fintech companies, noting a 45% increase over the last three years. It highlights strategic shifts among firms like Klarna and Chime to engage wider audiences and counters the challenges faced by smaller players in a landscape dominated by larger, well-funded competitors. The discussion also delves into the impact of these marketing initiatives on consumer trust, brand identity, and the regulatory complexities in the fintech sector.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode