Michael B. Jordan and How to Build a Modern Movie Star Career
The Town with Matthew Belloni
00:00
Brand Fueling Outlier Society
It's so much harder to look two years back and say, okay, should he do this script? This is a studio movie. This is a potential global hit that could get some global cache. And it's also like, you have to take advantage of the moment, right? It's like, yes, his movie stardom was just, his Michael continues to grow. But then you take that moment to be able to brand fueling outlier society,. That makes sustainable business.
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