Interview: Tali Sharot, author of The Optimism Bias, on how to create positive consumer expectations
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Introduction
Introducing Tali Sherritt, a neuroscientist turned behavioral scientist known for her TED Talk on motivating behavioral change. Learn about her work at the Effective Brain Lab and her role as a professor at University College London and MIT.
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