The Foundr Podcast with Nathan Chan cover image

446: How to Use SEO for Ecommerce with Ronnie Teja of Branzio

The Foundr Podcast with Nathan Chan

00:00

First Party Cookie Capture Is Going to Be More Important Than Anything Ever

People have a short-sighted view on paid ads because you're still paying, even if you don't get a sale, you're still putting out a billboard for your brand. For us, we need to get bigger on what is that split between direct response and brand. The thing is like that there is no time in our lives as digital marketers that this is kind of the crux of the whole situation. Using first party cookie capture is going to be more important than anything else ever.

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