446: How to Use SEO for Ecommerce with Ronnie Teja of Branzio
The Foundr Podcast with Nathan Chan
First Party Cookie Capture Is Going to Be More Important Than Anything Ever
People have a short-sighted view on paid ads because you're still paying, even if you don't get a sale, you're still putting out a billboard for your brand. For us, we need to get bigger on what is that split between direct response and brand. The thing is like that there is no time in our lives as digital marketers that this is kind of the crux of the whole situation. Using first party cookie capture is going to be more important than anything else ever.
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