3min chapter

Invest Like the Best with Patrick O'Shaughnessy cover image

Tobi Lutke – Building a Modern Business - [Invest Like the Best, EP.173]

Invest Like the Best with Patrick O'Shaughnessy

CHAPTER

Deede Ram's Timelessness of Design

Philosophy's home, says the author. He is a lifelong fan of deede ram and dedo rams' timelessness of design. Suto rogister comes up ife like te one sentence hit's going to explain this entire thing. "There's just apam ness to the great designers that i think extremely under appreciated"...

00:00
Speaker 1
Before
Speaker 2
leaving the notion of quality, you said, philosophy's home. Reminded of the book that got me into philosophy, which was robert percy examined the arto motorcycle maintenance. And he talks about this notion of quality a lot in that book as sort of the thing that does the job most efficiently. A motorcycle part doesn't need to be the part shipped from the factory. Needs to be the thing that elegantly solves the problem. And i've seen you mention dedo rams elsewhere, which is a person that i'm sort of obsessed with from a designed standpoint. Say a little bit about the influence on your thinking of if you're a persing fan, or deede ram's fan, as it pertains to design and quality?
Speaker 1
Yes, absolutely. So. You know, again, was born nineteen eighty. I grew up in germany. Then i was in san francisco a couple of years ago, i was takin o cel next toe moma, and i mento soluta ams exhibit, and then to it, because i'v been a lifelong fan, it struck me that basically, i visited my house a grubnmita any in germany that's just posenat artefects that came from the catalogue of best designed objects ever. That was just the objects we were surrounded by. So i think that's actually played a large role. And thes nothing exiit see a background as a lot of diteram fod objects behind me. B, it's an infeence for sure. Honestly, i don't think i have anything too piffy to say about it. I don't tend to be like we cant. Suto rogister comes up ife. Heis like te one sentence hit's going to explain this entire thing. I just, i find ramses timelessness of design to be just objectively true. I find, i love newman's book for design of everyday things. There's just apam ness to the great designers that i think extremely under appreciated. And none of them talks about how something looks. An thisses ser if. If you go to his vinal players and you push any ofter buttons, there's a chunk to visball into action, with chunkiness to even pushing the buttons. That is, once you do that, once you will never think about this object in the same way you did when you just saw it. Because you realize you make an assumption about this, about havisword alburg or haviswod interact. And this assumption is so vastly, you realize your assumption could not have possibly been high enough, correct enough, because you merely feel that rams fought about this significantly more than your snap assumption by just seeing it. And i think maybe that's kind of at the end of it, the experience, like if you are positively surprised, if if your expectations, your intuitions expectations don't prepare you for the quality of experience you will have. I think, ben, your working for something that is well designed.

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