Embracing Change: How the NAR Settlement Affects You | Tom Ferry Show
The Tom Ferry Podcast Experience
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Navigating Consumer Awareness in Real Estate
The chapter emphasizes the importance of consumer awareness in real estate, highlighting the need for agents to demonstrate value, transparency, and creativity in their dealings. Alicia Essig shares insights on client expectations and the NAR profile of home buyers, offering practical tips on handling challenging conversations and setting boundaries. Action items include embracing the role of a realtor, conducting buyer consultations, and advocating for veterans in the industry.
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