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#19: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry

The StoryBrand Podcast

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Identifying the Customer's Villain in Marketing

This chapter emphasizes the significance of understanding the customer's true villain in marketing, advocating for a strategy that highlights consumer needs over company challenges. It showcases successful examples from Magic Spoon and Tidal, illustrating how focusing on enhancing the consumer experience can effectively attract target audiences.

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