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2. Drive: The Surprising Truth about What Motivates Us by Daniel Pink

Education Bookcast

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Using the Idea of Market Norms to Drive Integrative Motivation

The idea of market norms can also be used to look at a lot of these other previously given examples to do with intrinsic motivation. So for example, the blood donation study, it's a social norm, as long as you don't pay for the blood,. It's I want to give my blood because somebody could die, and my blood could stop them dying; that's the reason I'm doing this. But if you start giving them money, then you're sending the message that no, no, that's not really what we're doing here. What we're doing is this is a business deal. I'm paying for your blood. That's how this is going to work. I

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