3min chapter

The Gray Area with Sean Illing cover image

The end of social media

The Gray Area with Sean Illing

CHAPTER

Social Networks vs Social Media

Elon Musk: Social networks are the name we gave to using networked computers to connect with people. The reason you use social networks was to establish and maintain social bonds, usually with a relatively small number of people at once. He says that's different from social media, which is about broadcasting to as many people as possible. "Social media is this Leviathan that lives and grows by capturing your attention," he says.

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