Programmatic Advertising for Podcasters: How to Get Started
Sounds Profitable
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Using an S S P for a Programmatic Campaign
Art 19 and megaphone provide publishers the ability to build out a campaign. The value of your host ad server and s s p all being able to communicate efficiently with each other cannot be overstated. As programatic opens up the ability for buyers to more easily purchase inventory, increasing fill in revenue presenting the inventory.
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