
Creating Profitable Influencer Relationships
The Unofficial Shopify Podcast
00:00
How to Compete With Billion Dollar Brands
The catch with being an influencer is the content hole must be filled and it's a sinkhole. There is no end to escaping ball. So we always look at their content and see if they share, if there is a high chance that they would share something about a product if they liked it. If they don't have so many dots on their storyline, sharing everything about their life, post chances is that they would never post about it.
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