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TikTok is changing the music industry — and music

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How Tick Ak Is Changing the World

Tikto's huge reach has shifted the balance of power in the music industry. Big labels now chasing tiktok trends to make their songs explode. Some artists say optimizing the platform is affecting the craft of making music, or that they're being forced to act more like influencers than artists. So wanted me to do a six ticktop campaign over the course of a month, where we slowly and organically make the record. I wish this was a jobe.

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