So they are in no way incentivized to make that technology affordable or put it in the hands of lots of people. And these are companies that sell natural diamonds, like De Beers, for instance. Okay. And, you know, they, the part of the story that really kills me is there's this big dust up between natural diamonds and synthetic diamonds. And people who have a stake in natural diamonds insist that it's destroying the psychology of diamonds if you can just manufacture them. And they're fake and they're garbage and you don't want them. And the people who seem to have a controlling interest in synthetic diamonds insist they're more ecologically friendly. They're definitely conflict free. They're exactly the same thing. To be clear, these aren't fake diamonds. These are just lab grown diamonds. It's like agriculture, you know, instead of foraging for wild food, you planted it and you grew it.

The thing is, those independent synthetic diamond producers needed a lot of money.

And guess who paid for it? The same people who own the natural diamonds.

De Beers

has one of the largest synthetic diamond producers in the world, element six. And the RDIF, which I'm sure you're familiar with, it's basically a giant Russian state investment fund. Right, sure. Put up a significant amount of the capital for diamond foundry, which is the big one here in the US. It's one Leonardo DiCaprio is an investor in in the face of.