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#198: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth with Kyle Coleman, CMO at Copy.ai

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Aligning Marketing and Sales for Revenue Success

This chapter explores the challenges faced by companies with multiple sales funnels and the necessity of aligning marketing and sales efforts towards common revenue goals. It underscores the importance of collaboration between marketing and sales leaders and the need to adapt marketing strategies post-acquisition while focusing on measurable outcomes.

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