2min chapter

Idea to Startup cover image

How to Not Waste Your Life

Idea to Startup

CHAPTER

Introduction

A friend of mine from business school lives in downtown Manhattan and he kept noticing vacant storefronts. The emergence of the craft non-alcoholic market was still finding its footing but it seemed to be picking up scattered momentum. In his personal life he began regularly adding booze-free nights and he enjoyed them. Today I want to talk about how we spend our time.

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