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11min chapter
E33: The Human Experience with John Sills
Label Sessions Presents...
Understanding and Improving Customer Experience
The chapter focuses on the disconnect between leaders in big organizations and customer experience, questioning their awareness of neglect. It emphasizes the need for leaders to understand the customers' digital journey and use their own products to gain insights. Additionally, it highlights the importance of prioritizing customer needs, utilizing technology effectively, and gaining insights from real customers and colleagues.
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