S4 E10: iOS 17 Kills Tracking Parameters/Structuring a Marketing Department/The Pill Club’s Fraud
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How to Scale a Company
At 25 to 50, at that stage of a company, I would imagine that there's some probably institutional capital and so you'll probably need maybe a VP of marketing or an SVP. You should bring in house like a couple of video editors because one of the costliest things as you're scaling is probably creative production and paying for content. The more you can find the flips of the switches where the agency fees become better spent internally versus externally, then the more, the better savings you have.
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