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Chris Voss and Steve Shull: Charge What You're Worth, Lessons on Sales and Negotiation From the Field | Sales E223

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

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The Power of Emotions in Decision Making

Chris: How do emotions drive our decision-making as humans? Steve: As a coach, I see my job as positioning people to succeed. Most salespeople have been trained to pitch opportunity, gain benefit their whole life. That's not what really moves people. What moves people is fear of loss. Chris: People make decisions based on fact, logic and reason. And again, specifically, the fear of lost.

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